The first reviews of Apple TV are online, and surprisingly positive.
The question is ultimately about ease versus options—right now it’s hard to whole-heartedly recommend the Apple TV even at its $99 price point given the thin list of partners Apple has courted. If you just want a dead simple movie rental box and you’re not that picky about content, the Apple TV is a no-brainer. If, like us, you’re looking for options good enough to make you can the cable, Apple’s new box still feels a lot like a hobby.
What will differentiate the Apple TV from the competition will be AirPlay and the revamped Remote App. The fact that you can have friends come over and share videos or photos from their iOS 4.2 device is killer. The bottom line is that the new Apple TV is easy to use and incredibly convenient for disposable content consumption.
A lower price, a more compact design, and the ability to stream content from iOS devices and rent 99-cent TV shows makes Apple’s latest Apple TV set-top box an excellent option for iTunes and Netflix users.