Michael Comeau in Minyanville explains the essence of Apple (and why the company commands higher prices, therefore, higher gross margins on all products:
You walk into your local electronics retailer on a Saturday morning looking for a new computer, and every logo on every model has been mysteriously covered with duct tape.
And there’s a challenge. If you can identify a computer’s brand without seeing the logo, you take it home for free. You only have one try.
I’d be willing to bet that the first words out of your mouth would be “that one’s a Mac,” and you’d be right.
You know an Apple product when you see it. Apple’s designs simply demand attention, whether you’re interested in them or not.
Comeau worries about Dell. I don’t.
Hewlett-Packard bought Palm because differentiated products are what people care about, and what really drive margins… Those content to ride the wave are destined to decay.
Which may explain why Dell is in decay mode.