Peter Kafka in AllThingsDigital, on why Apple will not allow 3rd party mobile advertising (Google) into the App Store:
Check out the first thing Jobs wrote to Gawker’s Ryan Tate over the weekend. Apple, Jobs said, was offering “freedom from programs that steal your private data.”
I’m almost certain that Jobs is talking about apps and ad targeting there. And sources tell me Apple is defending its policies to federal regulators with the same argument: We’re doing this to protect our users’ privacy.
And perhaps that really is Apple’s primary intent. But it looks like the effect is the same regardless of their motive: It’s going to be very hard for outside ad companies to sell ads inside Apple’s apps.
The end result would be no Google mobile ads in the App Store’s apps.