Comcast video on a new way to keep their customers, including an iPad app:
The application is simple, easy-to-use and makes it easy to discover content and even chat with friends and share recommendations – making it a truly “social remote,” integrated with existing social networks. It brings PCs and a variety of tablets and smartphones into an immersive video experience together with the TV, finding content in very convenient ways. It will bring a new level of personal interactivity to watching TV. It looks particularly great on the iPad because it takes advantage of the rich, graphical user interface. We’ve got developers working now to finish and launch this application. We’re building in some pretty cool social features like chat and the ability to invite friends to watch what you are viewing. This is part of our strategy to give consumers lots of simple ways to navigate the tens of thousands of choices we now offer on television and online.
I can’t be the only one who notices that iPhone and iPad apps are taking the place of web apps on mobile devices.