Scott Mortiz from The Street points toward Apple’s newfound infatuation with mobile search.
Google has built a bridge from desktop empire to the mobile search frontier, but phone application developers are trying to detour the traffic.
In other words, Google doesn’t dominate mobile search; the apps dominate mobile search, and Apple leads in app development. Steve Jobs:
People aren’t searching on a mobile device like they do on desktops. What’s happening is that they are spending all their time in apps. They are using apps to get to data on the Internet rather than a generalized search.
See the trend? For Macs and PCs, the web browser is the search engine tool of choice. For mobile devices, the apps are the tools. Danny Sullivan:
Apps are very hyper-specialized search engines. It gives you hundreds of little tools versus one big tool… Applications are a threat, but not a big threat. People are always looking for the Google killer. I call applications the Google killerettes. They take a slice at Google in various ways.
Google killerettes. I love it.