R.C. Copeland in Future Vision on the iPad’s appeal to the masses:
Even I didn’t understand what this device (iPad) could do until I really thought long and hard about it. What the iPad can do is offer simplicity, not just ease-of-use, but ’simplicity’. Most people don’t get it and here’s why:
I know what I want a simple computing device to do for me. But I am a techie. I tinker, I play, I tweak…. 95% or more of the population doesn’t (that percentage could be higher). They don’t care. They want something that gets the job done and done fast(; gets to the point) without having to learn for weeks or months before using the device.
It boils down to what those 95-percent of computer users really want in a device: browsing, searching, email, social media, photos, videos, games, reading.