ABC is the only major network with their own iPad app, though it may mark the beginning of a trend. Ethan Smith in The Wall Street Journal’s Blogs:
The network said that in the 10 days since the iPad’s debut, its TV-show watching app has been downloaded 205,000 times, giving the Walt Disney Co. unit a presence on nearly half the 450,000 devices that Apple says it has sold.
This is a no brainer. Instead of being stuck in the family room to watch TV, you get to take TV with you wherever you go. What’s not to like? Here’s the part that speaks of the future.
Advertisers on the iPad so far include Clorox, Lexus, AT&T, Heineken, Sears and Target. For now, Disney is delivering the same kind of 30-second spots seen on television. Starting in the fall, it expects to sell the kind of interactive ads featured on its Web player.
Interactive ads on the iPad. Good thing or not so much?