A few weeks ago, Ernie Varitimos said Apple’s tablet is doomed in Five Reasons Why the Apple iSlate is a Failure.
The only way I can see an Apple tablet working out is that it is so compelling, so unbelievably awesome, that we all must have this device. After its introduction, we’re going to have to look at each other and wonder how we ever did without the iSlate. If this isn’t a life style changer, it’s a no-go.
Fair enough. But that was then (last week) and this is now (this week). Where does Ernie stand on the Apple tablet?
I’m retracting everything I said, but not because the arguments were wrong, but instead, here are three even more compelling reasons why Apple will succeed and its competitors are doomed.
Now it’s Apple’s competitors who are doomed? Why the change of heart? Ernie read another article by Jason Schwartz—6 Elements To Steve Jobs’ Bold Prediction for 2010.
Jason describes a company that has every element needed to fend off competitors. He points out that in order to “disrupt” Apple’s lead a competitor would need to scale a huge wall of technology, supply chain, mindshare and integration.
Apparently, Steve Jobs and Apple have been planning this juggernaut ecosystem for a decade.
The vision has been set for years, the plan has been in motion, the mindshare already won, 3 billion apps downloaded, 130,000 applications in two years. All this while competitors are just now getting around to releasing a smartphone.
So, to compete with Apple, competitors are trying out similar hardware features, but can’t match the fluid operating system, or the iTunes Store, or the App Store, or the seamless integration of all the pieces, right? Didn’t we already know this? Ernie, what about all the hoopla, hype, and noise at CES over the slate PCs and Google’s Nexus One? Isn’t that competition?
NO. In fact EVERYTHING they introduce is being compared to Apple products that either exist, like the iPhone, or are rumored, like the Apple iTablet… Apple isn’t even at the show, yet they get mentioned in EVERY product review. Do you know what this means? If an Apple competitor doesn’t blow people away, if they don’t produce a game changer in people’s mind, if they don’t make people turn away from Apple’s upcoming earnings and media event, then every dollar they spent in development, every dollar they spent in advertising and PR, isn’t going to benefit their product, it’s funneling directly into Apple’s treasure chest, which at last count was somewhere around $35 billion.
I can’t wait for Apple’s iTablet/iSlate/iPad device. It will bring peace to the world, double Apple’s stock, curb terrorism, end world hunger, and heal the divisions cause by politics and religion. For a monthly fee, of course.