If you’ve ever wondered how far the high and mighty could fall, look no farther than Rupert Murdoch’s News Corp. Advertising revenue is making a rapid shift from traditional media (newspapers, radio, TV, magazines) to online sites. Add to that the current economic woes and it’s no wonder that Murdoch wants to charge money for internet users to view their news and entertainment.
Rupert Murdoch, the media tycoon who has long accused Google of ripping off content from his newspapers, says his sites may soon disappear from the search engine’s listings.
Why? Murdock wants to share Google’s revenue for the privilege of having Google users click on links to Murdock’s media properties. Murdoch:
What’s the point of having someone come occasionally who likes a headline they see in Google? The fact is there isn’t enough advertising in the world to go around to make all the Web sites profitable. We’d rather have fewer people coming to our Web sites but paying.
It’s all about money. Goodbye, Rupert. Goodbye, newspapers. The cost of doing business the old fashioned way is too high to generate a profit in today’s digital economy.