Remember those wonderfully crafted and totally misleading Laptop Hunter commercials from Microsoft. Apple pointed out a few of the lies. AdAge:
The ads, which have been running since March and were created by Crispin Porter & Bogusky, are themed around the affordability PCs can offer cash-strapped consumers. In each consecutive spot in the campaign, a different set of shoppers searches for the perfect laptop computer, comparing prices of Macs and PCs—and ultimately choosing the latter.
Viewers all over the world pointed out the discrepancies in the commercials, including lies and misleading video. Apple called Microsoft and complained.
Following a complaint from Apple, Microsoft has quietly tweaked at least one of the ads in its “Laptop Hunters” campaign to reflect its rival’s lower pricing on its Mac notebooks.
Are the ads working? Microsoft’s recent financial results were their worst drop ever. In a down economy, Apple’s financial results were the best ever non-holiday quarter. Microsoft should run more Laptop Hunter commercials since they’re driving people with money to Apple’s notebooks.