There’s lies, damned lies, and statistics. One stat that should raise an eyebrow or two among Apple’s Mac competitors is NPD’s latest. It’s not market share that’s important. It’s revenue and profit share, especially of the more lucrative segments. Joe Wilcox:
Move over Microsoft. Apple can claim big, big market share numbers, too. According to NPD, in June, nine out of 10 dollars spent on computers costing $1,000 or more went to Apple. Mac revenue market share in the “premium” price segment was 91 percent, up from 88 percent in May.
Microsoft’s Windows is fast becoming the Walmart of desktop operating systems, only attractive to the low price crowd.