Apple’s iPad has strong but declining sales. Why? CEO Tim Cook isn’t worried. Zack Whittaker with more details on the Apple-IBM deal:
Apple currently has iPads in 99 percent of the Fortune 500 companies, including banks, technology companies, and others. But that could mean just one iPad lurking in someone’s cubical. It doesn’t mean anything. The penetration rate, Cook said, is low. It’s just 20 percent. Compare that to its penetration of its Mac line-up in business, which is 60 percent, Apple has some work to do.
I don’t see the IBM deal as a savior to the iPad. Worse, larger screen iPhones might cut into the iPad mini’s sales.