What would you expect from someone who sells Gorilla Glass? Brooke Crothers:
A Corning executive launched a blistering critique of sapphire crystal, used as a protective material for displays, on Tuesday. The subtext was obviously aimed at Apple.
Apple has invested heavily into sapphire production, and the iPhone 6 and iWatch are rumored to contain sapphire.
When we look at it, we see a lot of disadvantages of Sapphire versus Gorilla Glass. It’s about 10 times more expensive. It’s about 1.6 times heavier. It’s environmentally unfriendly. It takes about 100 times more energy to generate a Sapphire crystal than it does glass. It transmits less light which…means either dimmer devices or shorter battery life. It continues to break. I think while it’s a scratch resistant product it still breaks and our testing says that Gorilla Glass [can take] about 2.5 times more pressure that it can take…Sapphire on. So when we look at it, we think from an overall industry and trend that is not attractive in consumer electronics.
Reminds me of former Microsoft CEO Steve Ballmer:
There’s no chance that the iPhone is going to get any significant market share. No chance. It’s a $500 subsidized item.