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Friday, February 5, 2010
Translation of ‘Flash is ready for the iPhone’

Adobe CTO Kevin Lynch on Open Access to Content and Applications: A Translation.

Some have been surprised at the lack of inclusion of Flash Player on a recent magical device.

Apple is out to screw us. Surprised?

Flash has been incredibly successful in its adoption, with over 85% of the top web sites containing Flash content and Flash running on over 98% of computers on the Web.

Don’t tell anyone that Flash usage is dropping all over the place.

We are now on the verge of delivering Flash Player 10.1 for smartphones with all but one of the top manufacturers.

If everyone follows Apple’s lead, we’re screwed.

This includes Google’s Android, RIM’s Blackberry, Nokia, Palm Pre and many others across form factors… Flash in the browser provides a competitive advantage to these devices because it will enable their customers to browse the whole Web.

Of course, most mobile device users browse the web using an iPhone and Safari, but still…

Some point to HTML as eventually supplanting the need for Flash, particularly with the more recent developments coming in HTML with version 5.

Gawd I hope not. Can’t we all just get along?

So, what about Flash running on Apple devices?... We are ready to enable Flash in the browser on these devices if and when Apple chooses to allow that for its users, but to date we have not had the required cooperation from Apple to make this happen.

Why won’t Steve return my calls? I leave a message every day. Are we sure that’s the right phone number? Hello?

Our mission at Adobe is to revolutionize how people engage with ideas and information, and we focus daily on how to best empower designers and developers to express themselves most fully and creatively. To have the greatest creative control combined with the most productive tools and broadest ability to deploy their content and applications.

Blah, blah, blah, blah (are they buying this yet?)... Blah, blah, blah, blah, (are they still paying attention?)... Blah, blah, blah…

We strongly believe the Web should remain an open environment with consistent access to content and applications regardless of your viewing device.

By open environment, we mean use Flash instead of anything else.

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