Who’s running the show at Microsoft? Windows XP’s Start button is what you click to shut down the computer. Click Start to Shut Down. Apple hits Windows hard with the I’m a Mac and I’m a PC television commercials, and Microsoft responds with I’m a PC commercials, which totally miss the point. Microsoft’s soon-to-be-released cloud computing system is called Windows Azure.

azure |ˈa zh ər|
adjective
bright blue in color, like a cloudless sky

noun
1 a bright blue color.
• poetic/literary the clear sky

Only Microsoft would misname such an important initiative. Who’s running that place?