What’s the impact of no Flash on the iPhone, iPod touch, and iPad? Most customers don’t care. Here’s another crack in Adobe’s Flash armor. Gavin Clarke in The Register:

Start-up airline Virgin America has decided HTML is “good enough” for animating online content on its brand-new website, which went live Monday, dumping Flash.

Virgin CTO Ravi Simhambhatla:

I don’t want to cater to one hardware or one software platform one way to another, and Flash eliminates iPhone users. This year is going to be the year of the mobile [for Virgin]. When I looked at the Flash on our site, we weren’t using any Flash features except transition from one ad to another. When you use a technology, you want to use 70 to 80 per cent of the functionality.

The days of dominant, proprietary technologies on the internet are over. Goodbye Flash.