The browser wars continue but this time Microsoft does what other browser builders don’t: advertise. The web only ads tout features and benefits of Internet Explorer, and feature former Superman Dean Cain in a series of video commercials which mix serious camp with attempts at humor, Microsoft style.

Microsoft is only airing the ads online (seen on Hulu), but may consider broader broadcast depending on the public’s reception. With IE’s shrinking user base, especially among the tech-savvy, its clear Microsoft is hoping the ads will gain a viral audience online.

Most memorable? O.M.G.I.G.P. Truly disgusting. The viral campaign is decidedly contagious. Now everyone won’t want to use Internet Explorer.