Guess what? Microsoft should offer free advertising to defeat Google. A ridiculously broken premise from Jason Kelly.

When we look at Microsoft history, what is it that has consistently put it on top? Innovation? No. Most of its products are obvious knock-offs not as well-done as the original. Customer loyalty? No. Almost everybody hates the company, but it’s hard to get a day of work done without using one of its products. Computer users are loyal to Microsoft the way North Koreans are loyal to Kim Jong Il. What choice do they have?

Microsoft’s success came not by copying market leaders and offering a lower priced product, but by illegal tactics to lock in customers to mediocre products. On a level playing field, Microsoft loses again and again. They’re losing now. Again.