Somehow, someday there’ll be collaboration using PDF files-- according to Adobe, which released Acrobat 9. The latest release features native support for Flash. Rob Tarkoff, Adobe’s senior VP of business productivity:

The ability to break through and communicate a message in a compelling way has never been at a greater premium.

Is it the message or the medium which is most important? Isn’t Acrobat the medium? Acrobat 9, according to Tarkoff, will:

fundamentally change how professionals communicate and collaborate using electronic documents.

Somehow Adobe Acrobat, Flash, and Buzzword have become a Google Docs killer. Pundit Robert Scoble:

Soon people just won’t put up with a word processor that costs hundreds of dollars and isn’t collaborative. They won’t put up with a presentation program that can’t deal with photos from Flickr. They won’t handle a sales database that doesn’t run in the Web browser.

Collaborative documents are good and all but I’d be happier without Scoble.