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News & Commentary

Apple’s Me.com vs. Google’s Knol

Thursday, July 31, 2008

Wade Meredith on Google’s silly named new internet product. Yes, Knol is beta. Isn’t everything at Google? How do you pronounce it? Does it matter?

K-N-O-L is their brand name? I couldn’t think of a worse name if I tried.

How does the brand Knol compare to Apple’s recently launched MobileMe and Me.com?

Apple Inc. just bought Me.com. Now that’s a domain. That’s a brand name. Sure the launch sucked, but no one will care in 6 months.

Knol is so bad that Meredith is giving $50 to someone who comes up with a worse brand name.

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