Apple Goes for Market Share | Reader Comments | PixoBebo by Kate MacKenzie </head> <body id="comments" onload="setupZoom()"> <div id="wrapper_comments"> <a name="top" id="top"></a> <div id="wrapper_header"> <div id="region_header"> <div class="Leaderboard-Top-728x90"> <script type='text/javascript'></script> </div> <div id="logo"> <a href="http://pixobebo.com/" title="PixoBebo Home Page"><img src="http://pixobebo.com/images/logo.png" alt="Logo" /></a> </div> </div> </div> <div id="wrapper_middle"> <div id="region_left"> <div class="region_pad"> </div> </div> <div id="region_main"> <div id="navmenu"><ul> <li class="active" ><a href="http://pixobebo.com/" title="PixoBebo Home Page">Home</a></li> <li><a href="http://pixobebo.com/index.php/pixonomy/news/" title="News & Commentary Links Archive">News Links</a></li> <li><a href="http://pixobebo.com/index.php/pixonomy/archive/" title="PixoBebo Article Archive">Articles</a></li> <li><a href="http://pixobebo.com/index.php/pixonomy/search/" title="Advanced Search">Search</a></li> <li><a href="http://pixobebo.com/index.php/pixonomy/mobile/" title="PixoBebo for iPhone">Mobile</a></li> </ul></div> <div class="region_pad"> <div class="frame_article"> <h1>Apple Goes for Market Share</h1> <div class="date">Monday, June 8, 2009 | Articles | Read or Post Comments</div> <p>Apple’s strategy for the future was clearly defined during the presentations at this year’s World Wide Developers Conference in San Francisco (WWDC). Two words: Market share. Remember when the Mac’s market share was around 2-percent? The success of the iPod and iTunes Store changed Apple’s perception about market share. Profits are important, yes. After all, there needs to be a way to fund market share growth. Apple is flush with cash, flush with success, and aims to increase market share for the Mac and the iPhone. What does that mean? Lower prices. </p> </div> <a name="read"></a>  <div class="wrapper_comments"> <h3>Reader Comments (3)</h3> <div class="frame_comments_one"> <p><strong>lantzn</strong> said:</p> <p>One thing mentioned at the WWDC, there were 25M OS X users up until 2007 and now it’s grown to 75M in the past couple years. That’s a HUGE jump in marketshare! </p> <div class="posted">#1 | Monday, June 8, 2009</div> </div> <div class="frame_comments_two"> <p><strong>Tom Gabriel</strong> said:</p> <p>The mark of a superior tech writer is perspective, which is practical knowledge and the intelligence & independent thought it takes to use it properly. (Is this a definition of Thinking Different?)</p> <p>Kate, you have all these qualities in solid quantities, and it’s gratifying to read your work, especially in an article like this. You caught on to Apple’s meta-strategy beautifully. It not only makes sense, it shows how Apple is positioning itself to be virtually immune to most any attempted market manipulations by Microsoft or other industry giants who like to concentrate on playing corporate games rather than wooing customers with excellent (and very cool) products.</p> <p>Who cares if somebody introduces a product that is, for all intent and purpose, a second- or third-rate knockoff of a superior product when that product is presently available with more powerful, versatile, faster software, more memory and faster processors with greater capabilities, and besides all that would look right at home on the bridge of the USS Enterprise?</p> <p>I’ve had very satisfying, thought-provoking reading on PixoBebo since happening upon it recently, and I know I’ll have plenty more. Keep it up! </p> <div class="posted">#2 | Monday, June 8, 2009</div> </div> <div class="frame_comments_one"> <p><strong>J.K.F.</strong> said:</p> <p>Let’s not get too carried away with the 75 million OS X users. That probably includes the 40 million iPhone and iPod touch users.</p> <p>Remember, Steve Jobs’ reality distortion field extends to employees, too. </p> <div class="posted">#3 | Monday, June 8, 2009</div> </div> <div class="paginate"> </div> </div> <a name="post"></a> <form id='comment_form' method="post" action="http://pixobebo.com/index.php/pixonomy/comments/apple_goes_for_market_share/" > <div class='hiddenFields'> <input type="hidden" name="ACT" value="1" /> <input type="hidden" name="RET" value="http://pixobebo.com/index.php/pixonomy/comments/apple_goes_for_market_share/" /> <input type="hidden" name="URI" value="/pixonomy/comments/apple_goes_for_market_share/" /> <input type="hidden" name="PRV" value="pixonomy/preview" /> <input type="hidden" name="XID" value="d0bf8c1e787eae17bec794125b7ecc2c4b560ba8" /> <input type="hidden" name="entry_id" value="164" /> <input type="hidden" name="site_id" value="1" /> </div> <h3>Add A Comment</h3> <div class="frame_comments"> <p>Your name:</p> <input type="text" id="name" name="name" value="" size="40" /> <p>Your email address (required):</p> <input type="text" id="email" name="email" value="" size="40" /> <p>Your location:</p> <input type="text" id="location" name="location" value="" size="40" /> <p>Your home page:</p> <input type="text" id="url" name="url" value="http://" size="40" /> <p>Add your comment below:</p> <textarea name="comment" cols="60" rows="10"></textarea> <p><input type="checkbox" class="buttons" name="save_info" value="yes" /> Remember my personal information! 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