The know the old saying, 'You have to spend money to make money.' Obviously, there is truth to that. Companies spend billions on product development to launch new products with no guarantee of sales, profits, or financial success. Let's take a look at the smartphone and ... Read More »
Product differentiation is the key to product marketing. Properly differentiated products can separate the successful products from a long list of also-rans. Differentiation also works hand-in-hand with bragging rights.
bragging rights pl. noun
a temporary position of ... Read More »
Despite our addiction to smartphones some of us still listen to the radio. A few weeks ago my favorite New York radio disc jockeys uttered this phrase:
Here's the 5th of three songs in a row. That's how we play more music on WKTU. We cheat on the count.
The jock must ... Read More »
There are two aspects of Apple Inc which set the company apart from competitors. The first is the emotional bond that Apple's products create with customers. It's based upon a tight melding of hardware and software which make usability a pleasure rather than a pain.
The ... Read More »
Remember the original iPad from 2010? Everyone knew Apple was going to launch a tablet (it's just a big iPhone without the phone) months in advance, and pundits expected a sky-high price tag approaching $1,000. Why? Tablets were expensive to make. Big screen. Big battery. ... Read More »
The more I think about it, the more I may understand why Google became so fearful of Apple's iPhone. First, Apple's version of the smartphone was leaps and bounds ahead of every other technology then available, so much so that even Google's Android team had to start over. ... Read More »
The game of one-upsmanship is what all the big technology companies play these days. Here's how it works. Apple introduces a new product which combines existing technologies in a new and attractive way (Mac, iPod, iTunes, App Store, iPhone, iPad, etc.). The technorati elite ... Read More »
To avoid becoming a jaded technorati elite who complains about everything Apple does not do (the way I expect or want), it's good to recognize that Apple has a wide spectrum of customers. Take OS X's Reminders app. It's good for what it does, but there are better options ... Read More »
What we Apple loyalists want the company to do is sometimes beyond the company's ability to deliver. Take the television industry. The technology is there already to give TV viewers exactly what they want. Unlimited TV on demand. All TV shows, all news, all sports, and all ... Read More »
Microsoft's executives may not fully appreciate what I'm about to say, but I believe it to be true. Why is the traditional PC industry shrinking? Why hasn't Microsoft's smartphones and tablets sold well?
The answer is easy.
Yes, Windows is a bad name, a ... Read More »
Maybe it's not so difficult after all to see where Apple is headed next. Follow the money trail. If there is one industry that looks like it has legs it's healthcare. The world's population is getting older, healthcare costs and needs will only increase, and Apple appears ... Read More »
My crystal ball is shined up and dust free. What does it say about Apple's immediate future? Good health is on the horizon. Not just financial health, either, but Apple's rapid foray into the wearable health technology industry.
Yes, I know you can already buy all kinds ... Read More »
That Apple has plenty of detractors is well known. The company also has hundreds of millions of customers, and most of them don't give a rat's patootie about a little known analyst named Trip Chowdry who wants Apple to dispose of CEO Tim Cook.
His latest message?
Apple ... Read More »
That Apple changed the course of the smartphone industry is well understood. That Microsoft was caught flatfooted behind the iPhone's success is also well know. The Windows maker didn't view Apple's iPhone as a serious threat and the company suffers with a tiny single digit ... Read More »
When I can't sleep I do strange things. No, I don't sleepwalk, walk the streets, or exercise. Usually, when a bit of insomnia strikes, I read, I dig through dozens of websites for tidbits, I work, and sometimes I rummage through my website's visitor logs.
Logs can be ... Read More »
That Samsung would introduce a fingerprint security feature in the new Galaxy 5S smartphone was a foregone conclusion. Why? Because Apple introduced a fingerprint security feature in the iPhone 5S. Follow the leader is how the technology world works, folks.
Over the weekend ... Read More »
Samsung has given up trying to top Apple from its perch as the profit-owning premium brand, and is content with licking up the crumbs at the bottom of the smartphone market.
The Galaxy S5 tells the tale. Though Samsung stuffs in plenty of hardware specifications ... Read More »
In an era where everyone carries a smartphone with a video camera it makes you wonder why politicians and pundits say the crazy things they say. Someone is recording every word on Fox News so it can be played back and laughed at on The Daily Show.
Here's a crazy one I'll ... Read More »
You know you're doing something right when the bad guys cry foul. Guess what? Advertisers are not happy with Apple (and Amazon). Why not? Both are considered to be stingy and won't cough up the customer data that advertisers want.
Apple runs iAds, an advertising ... Read More »
Last week I read an article which pitted various tablets against the iPhone in a sort of battery life shootout. Which tablet won? Take a guess. Apple's new iPad Air crushed the competition, with some Samsung models coming in dead last on both internet and video use tests.
What ... Read More »
Based upon how well both Google and Amazon are doing in the stock market the past couple of years, I've determined that much of the investment community is rigged. Either that, or it's a form of legalized gambling controlled by a mob of very rich people who only work to ... Read More »
Ah, Apple TV. Where shall I begin? If ever there was an Apple product that doesn't get much love but sells well anyway, it's Apple TV. Only Apple knows for sure how many Apple TVs have been sold or are in use today, but it's obvious the cute little device has a certain attractive ... Read More »
Another day, another graph which shows Apple's iPhone taking a beating from Android in the worldwide smartphone market. Yet, there's a graph and some tracking data research which shows Apple's iPhone gaining marketshare against Android smartphones.
What's going on?
Is ... Read More »
Back in 2012, a few months after Steve Jobs died, newly crowned CEO Tim Cook told analysts that Apple had some amazing products in the pipeline. We waited until 2013 and Tim Cook said the same thing. Amazing products are coming. Now it's 2014 and guess what? Tim Cook's song ... Read More »