I live, therefore, I write. My Mac is my main writing tool, but I use a number of different writing apps, depending on the project. These days, modern Mac word processors and writing tools have a trendy new feature. It’s called distraction free writing. Basically, distraction free writing means the Mac app takes over most … Read More »

Is there a more useful, attractive, usable, classier looking notebook than the MacBook Air? The diminutive Mac set the standard for expensive notebooks when it was introduced a few years ago as an overpriced toy. Apple made a much needed course correction and added more features, faster everything, better screens, and a significantly lower price … Read More »

One of the key components to a successful marketing campaign (whether politics or gadgets) is differentiation. A product needs to be clearly defined vs. the competition. How do competing Android and Microsoft smart phones differentiate themselves from Apple’s iPhone? With Android, there’s not much visual difference between Android OS and iOS, so smart phone makers … Read More »

Apple hasn’t said a word but thousands of words have been written about an Apple television. Millions of Apple’s loyal customers are eagerly awaiting an Apple TV. If Apple announced it would ship in December 2013, I’m sure lines would begin forming at Apple Stores all over the world. It’s crazy nonsense. What can Apple … Read More »

It’s not Consumer Reports, but we’ve entered a new era in product recommendations. Yes, folks, in the 21st century, our gadgets will recommend other gadgets to you, eliminating the human stain from the equation. Such was the case last week when Apple’s Siri was caught saying that the best smartphone was Nokia’s Lumia 900 running … Read More »

App stores are nothing new. Back in the day every computer store of substance had a rack with software titles. The internet became the mother of all app stores back in the 1990s. Instead of traveling to a store to check out the merchandise, you could download apps for Macs or PCs in the form … Read More »

From the very early days Apple generated a reputation for innovation. Whether it was Steve Wozniak’s brilliant engineering or Jonathan Ive’s timeless designs, Apple is blatantly copied more than any other gadget company. Apple may not have invented every standard product design in computers, but the company has a knack for winnowing away the cruft … Read More »