The Apple Tax. I’ve used the phrase myself more than a few times to describe the little extra we pay to become loyal Apple customers. It’s not a true tax, of course. Taxes are required. Nobody is required to buy an Apple product, or to continue to buy apps, accessories, or upgrade incessantly to the latest and greatest.
So, the so-called Apple Tax isn’t really a tax at all. It’s merely the cost of purchasing and using what you prefer.
Chris Taylor in Reuters calls it ‘Tthe Apple Tax – American’s costly obsession.’
Americans are shelling out big bucks annually to outfit the entire household with Apple products. And they are spending hundreds – if not thousands of dollars – more each year for the unexpected Apple “taxes” — add-ons that lock them into the Apple system: iTunes downloads for music, movies and games, along with subscriptions and accessories.
Is that true? Do we spend more to buy and use Apple products than we would if we went all spartan on our bad selves and swapped out Apple for Android, and Macs for ChromeBooks?
Yes. If that’s the Apple Tax, then I’m a happy taxpayer. I suspect the world has a couple of hundred million happy Apple taxpayers.
Taylor isn’t on to anything new. This Apple Tax thing has been around for years, originating back in the Mac days. He trots out an Apple customer whose family has about $5,000 in Apple products, the quotes an analyst who says the average U.S. household spends almost $450 on Apple kit, but that is up from $295 in 2010, and up from $150 in 2007, the year the iPhone was launched.
Apple customer Sam Martorana seems to understand the situation.
With my MacBook, iPad and iPhone, everything is linked. All of my music and photos are in their iCloud. So I don’t know if I’d even be able to switch to another product, even if I wanted to. Apple definitely has its hooks in me.
That makes Apple seem like a fisherman hauling in a big catch. Is it Apple’s purpose to catch customers like a fish? Or, does Apple simply enjoy making great products that work well together?
I choose the latter.
Can we do without Apple’s products? Sure. But, I, somewhat representative of a few hundred million customers, don’t want to. We have a choice to buy different products, we’ve all purchased different products we were not happy using, and decided– a choice– to buy products that work better and help to make us feel better about using technology.
That’s not a tax. It’s a well considered choice.