Facebook bought Instagram. I liked Instagram. I don’t like Facebook. Am I now not supposed to like Instagram, too?
I’m not alone.
Facebook is stupid and for old people. So says Patrick Moorhead’s daughter, a shrewd young lady, wiser than her 12 years. Why is Facebook’s absorption of Instagram such a bummer for pre-teens and intellectually adept older Mac users?
Moorhead’s daughter is sure that Facebook, because it’s for old people, therefore stodgy and oppressive, would change Instagram, which, ostensibly is cool, hip, chic, and dope (or, whatever other words make me appear to be out of touch while I’m trying to be with it).
See, here’s the difference. Instagram is everything Facebook is not. Highly targeted and efficient. No gawkers and lurkers on Instagram. It’s you and your friends and your photos.
Facebook is the poster child of modern social media. It has become so big it can’t compete in niche social site markets with the likes of Instagram, Pinterest, Foodspotting, and other trendy networks, so it, like Microsoft of yesteryear, absorbs the ones that threaten Facebook the most.
Let the absorption games begin.
Goodbye, Instagram. We hardly knew ye.
To be fair and honest, if I were one of Instagram’s 15 employees, and Facebook’s Mark Zuckerberg sat down in front of me and offered me a billion dollars, I’d bite. Fast. And furious.
Facebook promises that Instagram will operate standalone, and not be influenced by the 800-pound gorilla holding the check (and stock).
Yeah, right. That always works.
Wait! There’s more.
What’s wrong with Facebook? Researchers say there’s a dark side to the social networking Goliath, a direct link to socially aggressive narcissism (which explains the gawkers and lurkers).
What that means is that you demonstrate a narcissistic personality by your number of Facebook friends and the frequency of your Facebook updates. These people also respond aggressively to negative, derogatory comments about them online. Oh, and they change their profile photos more often.
In other words, heavy Facebook users do not good Mac citizens make. Mac users are just too smart to be caught up in Facebook’s time wasting social vortex.
Damien Pearse outlines the dark side of Facebook users in The Guardian. Facebook is the gateway drug to grandiose exhibitionism, entitlement, and exploitative. All of which combines to make heavy duty Facebook users self absorbed, vain, superior, and chatty.
Can any social media network that spawns such characteristics upon their users ever survive?
I can see Facebook’s new slogan now: “Facebook: Where You Go To Repair Your Damaged Ego.” Or, maybe, “Facebook: When You Need Social Support.”
Or, how about, “Facebook: It’s Not Just For Gawkers And Lurkers Anymore.”