Mike Elgan in Cult of Mac:
As it becomes clear that Amazon’s long-awaited tablet is really an Android-based Kindle optimized for buying things from Amazon.com, some headlines are suggesting that it’s not a competitor to the iPad after all, but just a glorified eBook reader.
What headlines?
Forbes:
No Worries, iPad, Amazon’s Android Tablet Is Just a Nook-Killer
MSNBC:
Motorola Xoom Android Tablet May Be First iPad Killer
Elgan on the headlines:
These headlines have it all wrong. The upcoming Amazon tablet not only competes directly against the iPad, it’s the only tablet that does so.
The unannounced and not-yet-shipping Amazon tablet-cum-Kindle based on Android will be competition for the iPad?
Time will tell, of course. But good competition requires a compelling reason for customers not to buy the market leading iPad. Lower price? More features? Better quality, lower price, more features? What will Amazon’s eventual iPad competitor do better than the iPad?
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