ATT Ranked Last in Consumer Reports’ Best Cellphone Service Survey

I understand why AT&T is dead last in Consumer Reports’ most recent survey. What I don’t understand is, since they can’t get any lower on the list, why is it they’re so much worse than Verizon?

John Paczkowski in AllThingsDigital agrees with me that AT&T service in NYC is worse than horrible:

But to find that the carrier placed last in 17 other cities as well suggests that AT&T’s shortcomings are more widespread than the carrier would have us believe and not simply the product of a high concentration of iPhones in the country’s larger cities.

AT&T’s response to Consumer Reports survey results?

We appreciate and value all customer feedback. We learn from it and it helps us serve our customers better. Without question the surest indication of customer satisfaction is churn, or turnover. For the last quarter, our postpaid churn was just 1.17 percent.

Why the low churn rate on the nation’s crummiest network?

Apple’s iPhones are the top smart phones in our Ratings–actually, among the best of all phones we tested, period–but their exclusive carrier, AT&T, was middling at best in satisfaction….If you’re readying to buy Apple’s phone, prepare for possible disappointment with its service and expect to love the phone anyway. Despite the network problems, a staggering 98 percent of iPhone users in our cell-phone-buying survey were satisfied enough to say they would definitely or probably buy the phone again.

The iPhone is the best thing AT&T has. I can’t wait until Verizon gets the iPhone.


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