ATT Drops Lawsuit to Stop Verizon Ads Over Network

Remember those great Verizon television commercials which attacked AT&T’s 3G network coverage? The truth hurt AT&T so what did they do? They sued Verizon. The result from Bloomberg:

AT&T filed a notice of dismissal today in federal court in Atlanta, less than a month after U.S. District Judge Timothy Batten denied AT&T’s request to stop the ad campaign and said AT&T was unlikely to prevail in the case.

Whoa. What happened?

Batten said that while the ads, which use maps to compare the companies’ third-generation networks, might be “sneaky” or “clever,” they are “literally true.”

Those Verizon ads are terrific. AT&T’s response has been anemic and suspect, full of bluster and corporate huffing and puffing.