Lies, damned lies, and statistics

Remember all those poor, sad Windows folks who argue about market share? Joe Wilcox in BetaNews:

Mac US retail desktop computer revenue share was 47.71, percent up from 33.44 percent a year earlier, according to NPD. It’s a stunning number, given just how many Windows PC companies combined command so much more market share, while competing for the same revenue share.

In other words, Apple’s Mac is profitable and the dominant revenue (sales) generator among major manufacturers. PC makers have Apple envy.

But based on Apple’s ability to defy the recession’s downward pull on computer sales and just how consistently busy are the company’s retail stores, I’ll predict that Mac overall US retail revenue share will stay well above one-third and more than 40 percent for desktops. Surely any Windows PC competitor would want make so much on so few computers sold, comparatively.

Higher revenue, higher average selling price, higher profits, commanding market share above $1,000 price point. What’s to complain about?


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