Economic woes caused Microsoft to lay off thousands of employees. One of them must have been Rob Enderle, of The Enderle Group, an obviously paid shill for Microsoft. When Rob Enderle says all is well at Apple and Windows is vulnerable and he outlines a way for the Mac to increase market share, then you know it’s the kiss of death. Regarding OS X shipping in September vs. Windows 7 shipping in October:
Market momentum is generally measured by shipments, not sales, and that a September launch means they can load the channel with shipments in the third quarter, while an October launch means Microsoft and its vendors will be bleeding down inventory for the October launch during the same time frame. When numbers are reported, the combination should show Apple with a massive, if overstated, market share gain creating the impression of a rush to the platform right before the critical fourth quarter. This kind of thing can result in the technology equivalent of a feeding frenzy and the result could be the biggest market share gain in their history.
Uh oh. Are there any potential problems that Apple should consider, Rob?
One is that malware is increasingly working on Macs, because the attacks are focusing on websites and not platforms, and Apple’s messaging on having the most advanced OS is both inaccurate and less desirable than what they actually will have – it is the most refined product. I think people would rather have something that is refined at the moment than cutting edge, because they want it to just work.
Sigh. Same old Rob. This time without a Microsoft pay check to pay for his Alzheimer treatments.